Comment écrire pour le web et les moteurs de recherche

As we know, there is no perfect formula, let alone a perfect content marketing method. However, it is possible to approach and create content that will be appreciated and referenced by Google. We do not pretend it's easy, but it's certainly not impossible, especially if you have the right content tools that can help you.

The research served as a basis for extracting accurate data and relevant information that anyone could use in their content writing process. All information in terms of the number of words, tips for tags, titles, keywords, appearance of URLs, time of publication.

You may be wondering how to write quality content that is optimized for search engines? the following steps will be very useful:

1. Find the type of content that Google wants you to write for your users

Before you start writing your content, your first step is to determine the type of content that users are looking for. SEO and content go hand in hand.

Usually, users search for something on search engines because they have a specific need, and want to find answers and information.

Content based on the intent of the user responds to this need. To deliver content tailored to the user's needs, you must find the user's true search criteria.

2. Write relevant and in-depth articles

Now that you know what type of content you need to write, it's time to actually start writing for search engines and especially for the needs of your users.

3. Add the keywords you want to reference in your title

In addition to the content, the title is also important. The third step to writing perfect content is to strategically add keywords to the title. For that, there is a lot of research to support.

Years of practice and research have shown us that Google puts more weight on keywords that are closer to the preamble. Adding the keyword at the beginning of the title will give you a great advantage. First of all, because you can increase your clickthrough rate because the user would like to click on the titles that contain what he is looking for online. Second, you can prevent the title from being changed by Google and a different title to be displayed in SERP.

4. Create Google-friendly URLs

As long as the length of the title is between 50 and 60 characters and the length of the URL is between 90 and 105, you risk nothing. Having a short URL length has more advantages than having a long URL that is not easy to read or remember. If the URL and the title contain the main keyword, this is a definite advantage.

5. Keep updating your blog with new content

Of all the referencing factors mentioned above, Google places great importance on everything that is new. Because he improved his SEO algorithm to provide relevant and up-to-date results to these users. When updating its algorithm, Google promised that its goal was to provide the user with "cooler and newer" search results. What makes novelty a factor that can define your optimal content strategy.

Conclusion

All of these success factors can help you create content that is always up to date and provide quality content for search engines, but above all for the well-being of your users. You probably write a lot of content on a daily basis, but for that to be worth it, you need to take a strategic approach in that regard. Writing quality content will help you optimize the conversion of your site

You must understand the intent of users and offer similar content, provide dynamic and interactive content with accurate information and valid data. In addition, create connections between web pages through a powerful internal link architecture.

If you understand how SEO and content fit into your overall digital marketing strategy, then you'll be able to increase your traffic, ultimately increasing your SEO.